How to Write a Property Listing Description

EDITORIAL BRIEF — NOT PUBLISHABLE AS-IS. Replace this entire body with the finished article before changing status to published. Brief #96 of the 100-article content plan.

Assignment

• Working title: How to Write a Property Listing Description
• Target length: 900 words
• Focus keyword: how to write a property listing description
• Primary internal link: /services/property-listing — link to it in context, not as a footer dump.

The angle this article has to own

Structure, specificity over adjectives, and the compliance layer: fair housing language, what cannot be said about neighbourhoods or likely occupants, and accurate representation of condition.

Verify before publishing

Fair housing review is mandatory on this brief. Include a list of prohibited phrasings verified against current HUD guidance.

House rules

• Domestic Real Estate is a marketplace, not a buyer, lender, brokerage or tax adviser. Never write copy implying we buy property, lend, or give individualised legal or tax advice.
• No invented statistics, averages, client results or testimonials. If a number cannot be sourced, describe the mechanism instead of quoting a figure.
• Cite Texas statute by section where the article relies on it, and note that exemptions apply.
• Add a closing legal/advice disclaimer on anything touching law, tax or lending.
• Fill in seo_title, meta_description, secondary_keywords and faq_schema before publishing. The FAQ schema must match visible on-page questions.