EDITORIAL BRIEF — NOT PUBLISHABLE AS-IS. Replace this entire body with the finished article before changing status to published. Brief #97 of the 100-article content plan.
Assignment
- Working title: Building a Seller Lead Funnel for Real Estate Agents
- Target length: 1100 words
- Focus keyword: seller lead funnel real estate
- Primary internal link: /services/lead-generation — link to it in context, not as a footer dump.
The angle this article has to own
End to end: intent-matched landing page, low-friction capture, speed-to-lead follow-up, nurture for the not-yet-ready, and the attribution needed to know which source works.
Verify before publishing
TCPA and consent requirements apply to follow-up calls and texts — cover consent capture accurately. No results guarantees.
House rules
- Domestic Real Estate is a marketplace, not a buyer, lender, brokerage or tax adviser. Never write copy implying we buy property, lend, or give individualised legal or tax advice.
- No invented statistics, averages, client results or testimonials. If a number cannot be sourced, describe the mechanism instead of quoting a figure.
- Cite Texas statute by section where the article relies on it, and note that exemptions apply.
- Add a closing legal/advice disclaimer on anything touching law, tax or lending.
- Fill in seo_title, meta_description, secondary_keywords and faq_schema before publishing. The FAQ schema must match visible on-page questions.
Admin
Senior Real Estate Market Analyst specializing in US domestic housing indices, commercial capitalization rates, and investment framework compliance.
