PPC vs SEO for Real Estate Leads

EDITORIAL BRIEF — NOT PUBLISHABLE AS-IS. Replace this entire body with the finished article before changing status to published. Brief #94 of the 100-article content plan.

Assignment

• Working title: PPC vs SEO for Real Estate Leads
• Target length: 1100 words
• Focus keyword: ppc vs seo real estate
• Primary internal link: /services/ppc — link to it in context, not as a footer dump.

The angle this article has to own

Not either/or: PPC buys immediate seller-intent traffic at a known cost, SEO compounds. Use real CPC data for the Houston seller terms to show why those keywords are expensive and what that implies about doing both.

Verify before publishing

The Houston seller keyword CPCs are high ($20-70 range in the source data) — cite as observed research data with a date, not as a current guaranteed rate.

House rules

• Domestic Real Estate is a marketplace, not a buyer, lender, brokerage or tax adviser. Never write copy implying we buy property, lend, or give individualised legal or tax advice.
• No invented statistics, averages, client results or testimonials. If a number cannot be sourced, describe the mechanism instead of quoting a figure.
• Cite Texas statute by section where the article relies on it, and note that exemptions apply.
• Add a closing legal/advice disclaimer on anything touching law, tax or lending.
• Fill in seo_title, meta_description, secondary_keywords and faq_schema before publishing. The FAQ schema must match visible on-page questions.