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Explore our latest articles in Real Estate Marketing.
Not either/or: PPC buys immediate seller-intent traffic at a known cost, SEO compounds. Use real CPC data for the Houston seller terms to show why those keywords are expensive and what that implies about doing both.
Shot list, sequencing for the portal carousel, lighting and time of day, and the technical specs (resolution, aspect ratio, file naming and alt text) that also serve SEO.
Structure, specificity over adjectives, and the compliance layer: fair housing language, what cannot be said about neighbourhoods or likely occupants, and accurate representation of condition.
End to end: intent-matched landing page, low-friction capture, speed-to-lead follow-up, nurture for the not-yet-ready, and the attribution needed to know which source works.
Why property sites are slow specifically — image payloads, map embeds, third-party scripts, IDX widgets — and the fixes, ordered by impact. Core Web Vitals explained in terms of what a visitor experiences.
What schema types actually apply (RealEstateListing, Product/Offer, RealEstateAgent, LocalBusiness, FAQPage, BreadcrumbList), what Google grants rich results for, and why AI answer engines read this markup even when Google shows no rich result.
The capstone: keyword research to intent mapping to cluster architecture to publishing cadence to measurement. Use this very content plan and the Houston cluster as the worked case study.
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